The idea that social media are simply about bringing people together has been seen as overly broad, as it suggests that different technologies like the telephone and telegraph are also social media.
Social media are Web 2.0 applications. They are built-in platforms that allow users to create user-generated content (UGC). Through these platforms, social media networks can connect to other individuals or groups.
Mobile social media is the use of social media platforms and tools on mobile devices. It is a useful application of marketing due to its ability to create, distribute, and exchange user-generated content.