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Repositioning strategy or market positioning.

Non-governmental organizations (NGOs) play a critical role in addressing various social, economic, and environmental issues across the world. NGOs are typically established to fill gaps in government services or to provide support for marginalized communities. However, managing an NGO can be challenging, especially when it comes to ensuring that the organization is effective in achieving its goals. Effective management of an NGO requires a range of strategies that can help ensure that the organization achieves its objectives and makes a positive impact on society. One of the most important strategies for effective NGO management is having a clear mission statement and vision. The mission statement should clearly define the purpose of the organization and what it aims to achieve.