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The church has become more diverse as the world has changed. Its two main groups are the conservative and the liberal. Media have also become an instrument of mission.

Today, digital natives are the speakers of the digital language. Those who were not yet born into the digital world are referred to as digital immigrants.

Many churches are using media to reach out to their members and attract new ones. However, they are not aware of how their use of media can affect the people they reach. This study aims to help these churches improve their media effectiveness. Radio is the most widely used form of media distribution. It is very portable and can be easily accessed and used by many people. However there is a fast convergence between the radio and social media.