Social media marketing is the process of using websites and platforms to promote a product or service. Due to the increasing number of users on these platforms, it has become more prevalent for businesses to use. There are three types of social media marketing: paid media, earned media, and owned media.
One of the main uses of social media is to create awareness of a company or organization. This can be done through the interaction of both the audience and the company’s customers. Since people are more likely to share their opinions than the organization, this has shifted the power from the organization to the consumers.