Social media can also be used to advertise. For instance, by placing an ad on Facebook’s Newsfeed, a brand can reach a large number of people. Through this method, users can also like, share, and comment on the ad.
Since social media platforms are very different from one another, firms must carefully consider their use of them to reach the right audience. For instance, a fast food franchise called Wendy’s has been known to poke fun at its competitors using humor.