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It could be that you don’t have enough people on board to support your social media goals. Or, it could be that you need to hire the best person for the job. There are plenty of ways to automate your social media marketing. However, there are some key things that you cannot do that can easily be automated. This requires people with real eyes on your accounts and interacting with members of your team. Ideally, you have team members who are familiar with a particular platform or demographic.