A strategy is a plan that helps you reach your goals. It should include all the necessary details to achieve your goals.
For instance if you have a goal of increasing your Facebook page traffic to 200 members in 3 months. To reach this goal, you assign a different team member to each of the social media platforms. Each member will post once a day, and come up with a few topics to post about. You will also budget some money toward boosting your Facebook posts. As a team, you will meet once a month to discuss how you’re doing, and where to go next.