The emergence of the internet during the 80s and 90s accelerated the growth of internet-enabled media. This audience is the one that consumes information on a daily basis. They are comfortable with the various tools and techniques that they use to consume information.
The new audience that has emerged from the combination of social media and the mobile platform is the central subject of this book.
The reason why they are called connected is because they are constantly connected. They do not use their devices for just checking email and making calls. They use their devices for all the activities that are important to them.
During every historical period, there has been a varying proportion of the various types of audience in the mix. As technology evolved, the internet and on-demand audience became more prominent.
The connected audience is becoming a larger portion of the church. This is why it is important that we understand this group and adapt our communication strategy to meet them.
