According to recent trends, digital marketers are more focused on cultivating brand awareness and recall than in the past. This is evidenced by the fact that 81% of marketers have worked on boosting brand recognition in the past year.
Brand awareness is a fundamental dimension of brand equity that influences a consumer’s buying decision. It is often considered a prerequisite of a good purchase decision.
Enhancing brand awareness is an important component of digital marketing. It can help boost a brand’s perception and influence consumers’ decisions when it comes to buying.