One of the main objectives of digital marketing is to raise awareness of a brand. This is the extent to which people are familiar with a particular brand.
A survey conducted by a renowned Marketing Institute revealed that B2B marketers believe that improving brand awareness is more important than increasing sales.
According to another survey, the number of people who will use the internet to shop for products and services is expected to reach 230.5 million in 2021. The study also noted that digital platforms are driving the growth of online shopping.
It’s widely believed that 75% of all retail transactions in the Australia are influenced by a brand’s digital interaction. This interaction is also responsible for the majority of social media purchases.
The increasing influence of brand awareness on online consumer decisions. According to a study, 82% of online shoppers have a preference for brands they know and trust.
According to a 2020 survey, around 70% of social media users follow a brand on social media, and 96% of them also engage with that brand on social platforms. The rise of social media has become integral to our lives.