A digital marketing strategy is a process utilized to increase a consumer’s awareness and purchase decisions through various online platforms and methods.
The importance of search engine marketing is said to correlate with the increasing influence of search features on customer behavior.
Search Engine Marketing, also known as SEM, is the process of buying ad space in prominent positions in web pages and search results. It is believed to have a positive impact on a brand’s awareness and conversions.
77% of marketers rank increasing brand awareness as their top goal when it comes to social media marketing. Facebook, Instagram, and Twitter are the most used platforms right now.
According to 60% of marketers, they believe that personalized content, such as blogs and articles, are more effective than traditional content strategies.
A consistent and active content strategy that includes social media and guest blogging can improve a brand’s awareness and loyalty by 90%.